Minor Project reflection blog
week 1 First week, we didn't have much of an idea of what was going on other than searching up what were earthships. We formed our groups and talked about who would be a good target audience for marketing to. We learned how to figure out who to target from this. week 2 For this week we chose to target the millennial age range as we thought they would have the biggest income and have the buying power for our campaign towards them. We were missing an entire theme and direction to go for this project and I think we didn't really understand what Mr Mike meant by direction, theme and message. week 3 We didn't figure out what was the anchor for our project yet and it was a bit frustrating because I didn't understand what was an anchor at this point, Then we started coming up with the idea to target kids because they were our future and we thought teaching them to see earthship functions as natural would be a good message to do by making it more child friendly. week 4