ADVANCED TYPOGRAPHY - PROJECT 2

17/9/2018 - 1/10/2018  (Week 7 - Week 8 )

Ng Shu Zhi (0327158)

Typography - Project 2 -  Typosexual Typographic Exhibition - Collateral 

LECTURE

Week 7: We had a lecture on Type Design Methodology where we presented about Glyphs, Kerning and Special characters.

Week 8: [Tutorial]

INSTRUCTIONS

WORK

fig 3.1

fig 3.2

fig 3.3

I then realised I made many mistakes regarding sizing and tried more exploration with designs.

fig 3.4 The design I first made after looking at Vogue magazines and they had this overlapping effect to them so I tried to imitate it on the poster 

fig 3.5 The final outcome for the design, I followed the vogue/retro idea which my friend gave me while making the key artwork.

fig 3.6 The final outcome together with colour. I used back the original colour in the picture since it was a reddish colour which was already planned since the beginning to represent intimacy.

fig 3.7 Unfortunately my laptop had some technical issue and my files weren't properly saved hence I do not have the progress to the final product but here are some of the sketches done in place of the missing progress.

fig 3.8 I felt like with the circular nature to the design, a badge would be a better choice to frame the key artwork and still keep the viewer's eye in the flow of the artwork.

FEEDBACK
Week 7: General feedback: For the presentation, Mr Vinod said it would've been great to include some examples of softwares which could use what we presented in our slides. It was important to have eye contact during the presentation. Specific feedback: My script typeface used for the design didn't compliment the key artwork so then it was changed to a retro style serif typeface after getting advice from my friend. The placement of the text also wasn't very balanced so then I changed the placement to wrap around the key artwork after some advice from the tutors.

Week 8: General feedback: The feedback between sudent and teacher is important for both parties to do their part to be able to get feedback and improve the designs. We should also try to combine the typographic systems for this project. Specific Feedback: It was important for me to place my key artwork at a strategic location then only add extra information around it. Extra graphic elemetns also can't distract the eye from the key artwork and readability is important.



REFLECTION

Experience
Week 7: For this week, I had tried many different variations of placement of the letters to get  a well balanced piece where the eye of the viewer can travel around the artwork.

Week 8: For this week it was a bit difficult to make a poster as I've come to realise my key artwork wasn't very dynamic so it made designing a poster harder as the key artwork revolved around itself, adding external information that still complimented the key artwork was hard.
Observation
Week 7: It is important to use surrounding ideas to relate back to the key artwork's purpose, then it will be easier to make ideas.

Week 8: My computer ran out of space so any file I thought I had saved didn't actually save so in the end I ended up with a blank file with no designs in it. So backing up work is very important.
Findings
Week 7: It is important to test out many ideas to see which idea would be suitable for the key artwork, but also keeping in mind about balance, and the audience's eye movement in the piece.

Week 8: Firstly I learned the importance of having a hard drive and backing up files as my files weren't saved properly hence my final file was blank. Then placing the key artwork then only the extra details were important in making a design.

FURTHER READING

fig 6.1 one of the inspiration for the retro designs at the beginning of the project where I noticed a more grid / modular based system which didn't interfere with other elements in the design.

fig 6.2  another inspiration for the retro designs at the beginning of the project

fig 6.3 another inspiration

fig 6.4 another inspirtation

fig 6.5 Inspiration for the vogue magazine, overlapping idea seen in later designs.